Brilliant Basics are Essential in Good Customer Experience

The shift to more personalised, targeted customer experiences is largely due to technological advances, with machine learning, artificial intelligence and biometric identification increasingly integrating to provide more data-based customer information.   In this article, we’ll cover why hyper-personalisation is one of the key drivers of business growth and how to get started with it. Hyper-Personalisation

There’s a lot of talk about ‘customer experience’ these days, especially in the IT and support world. But do we know what truly makes for a good experience? Is it about the solution, speed, design, convenience or simply a human touch? What Are Micro-Experiences?  You have probably had a few micro-experiences this week, from hearing